Social Media Manager Job in NEOM, Saudia Arabia (Oct-2023)
NEOM – Saudia Arabia seeking Social Media Manager in NEOM Project (Oct-2023)
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Job Description:
| Role Purpose | The Social Media & content Manager is responsible for the development and implementation of social media strategies, activities, content calendars and plans for the THE LINE handles (to be activated) across 8 channels; reflecting the broader THE LINE Sales & Marketing strategy. The role requires understanding and close collaboration with a variety of teams across THE LINE and NEOM Central Marketing teams; Digital, Media, Brand, Content, Campaigns, and overall marketing. This is a career-defining opportunity to work on the most ambitious project in the world and manage one of the most active brands on social media in the region. | |
| KEY ACCOUNTABILITIES & ACTIVITIES | ||
| Operational | Work with the Senior Digital Manager on the implementation of the social media & content strategy across all the social media channels. Conceive, create, and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement. Develop Social Media and digital content themes and pillars Develop, plan and execute quarterly hub social media series to grow NEOM’s community across all channels and increase organic engagement and reach. Serve as the primary point of contact with the appointed social media agency and manage day-to-day communications and deliverables. Work with central marketing, sectors, and other internal stakeholders across the organization to support and amplify their activities on Social. Manage the development and delivery of monthly content calendars and weekly content plans by the agency Oversee the development of quarterly content road maps based on pre-approved strategy Manage the overall content delivery, from planning, to execution and launch; including all various level of approvals. Work closely with the brand and comms teams to manage the development of surrounding social content that is bespoke to each channel. Ability to re-purpose social media content for different social media platforms based on a deep understanding of how content is consumed differently on each channel ideation on quick wins and reactive/agile content creation Develop and manage relationships with 3rd party vendors such as agencies, production houses, and adaptation partners. Effectively manage THE LINE’s social media reputation through world-class community management, moderation, social listening, and social care. Develop THE LINE’s domestic social influencer/creator strategy and work on influencer outreach programmes. Manage NEOM’s employee advocacy programme and ensure successful adoption of the platform. | |
| BACKGROUND, SKILLS & QUALIFICATIONS | ||
| Knowledge, Skills and Experience | 8-10 years of concentrated experience with social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion. Deep understanding of the Saudi social media scene, culture, and trends but also experience with working on global social media campaigns for international markets Strong understanding of social media measurement and insights as well as overall digital analytics Proven experience working on influencer marketing campaigns Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry. A proven track record in agency management and internal stakeholder engagement. Excellent project management skills Creative thinker who can be both innovative and execution-oriented Able to work in an ambiguous, ‘internet-speed’ environment Strong interpersonal skills and demonstrated ability to influence management High attention to detail and proven ability to manage multiple, competing priorities simultaneously Excellent team player and interpersonal skills. Ability to work under pressure and on tight deadlines in a fast-paced environment | |
| Qualifications | Degree, Marketing / Digital Marketing, Communications or Media. MSc is a plus.Relevant industry qualifications | |
