Senior Manager – Product Marketing – System Limited – Lahore – Pakistan
System Limited invites applications for Senior Manager – Product Marketing in Lahore, Pakistan
Job Title:
Senior Manager – Product Marketing
We’re looking for a senior Product Marketer for our supply chain connectivity, visibility and planning platform. This role is ideal for someone who is passionate about driving growth and engagement in the software product marketing space, with a particular focus on the supply chain industry.
Responsibilities:
- Develop and refine platform’s brand value proposition, aligning it with the needs of our target audience
- Create compelling brand messaging and a consistent visual identity that resonates with our position as a supply chain connectivity, planning, and visibility platform.
- Produce insightful and high-quality content like blogs, whitepapers, case studies, and webinars that address challenges in the supply chain industry
- Build and maintain strong relationships with industry analysts and research firms, ensuring they are kept informed about platform’s developments and achievements
- Engage in industry analyst conferences and briefings to keep the platform at the forefront of industry discussions.
- Plan and execute a field marketing strategy focused on direct engagement with target customers in the targeted industries, including hosting webinars, workshops, and industry-specific events.
- Expand platform’s reach through strategic alliances with third-party platforms
- Monitor and enhance affiliate channel performance to maximize their impact on lead generation and conversion rates in the supply chain sector.
- Ensure engaging social media outreach and focus on producing compelling content for all digital channels
- Keep the content on the website up to date and ensure the functionality of the website along with the technical team
- Work with the relevant team members to run targeted paid campaigns across digital channels
Requirements:
- At least 10 years of experience in software product marketing, preferably in the supply chain or related industries.
- Proven skills in developing branding and content strategies for supply chain or similar technical products.
- Strong experience in building and maintaining relationships with industry analysts in the supply chain sector.
- Demonstrated success in field marketing and managing affiliate channels
- Excellent communication, presentation, and organizational skills.
- Excellent in reporting and analytics
- Ability to work effectively in a team environment and drive results in the fast-paced environment
