Senior Executive – Marketing & Communication – Institute of Business Administration (IBA) – Karachi – Pakistan
Institute of Business Administration (IBA) invites applications for Senior Executive – Marketing & Communication in Karachi, Pakistan
Faculty Title:
Senior Executive – Marketing & Communication-SBS (Project Based)
The Institute of Business Administration (IBA), Karachi is looking for the position of Senior Executive Marketing & Communication for SBS (School of Business Studies) The position will report to the Assistant Manager-Dean’s Office and will be responsible for executing and ensuring the smooth functioning of the Digital Marketing Initiatives of the School. He/she should be dedicated to initiating and maintaining relationships with internal stakeholders (Chairpersons/Faculty/Administration) and external stakeholders (Industry/Authorities).
MAIN DUTIES & RESPONSIBILITIES:
- Strategic and operational management of marketing and communication activities of the school.
- Develop and design promotional material and sharing through online and offline channels.
- Manage all the internal and external communication to project a positive image of the school.
- Determine and develop newsworthy stories and social media content.
- Development of website content and social media marketing.
- Create innovative communication material including correspondence newsletters brochures and articles.
- Video editing + AI Tools of Video Making
- Photography/Videography Hands on Experience.
- Schedule, update and share calendar of postings in the first week of every month (with relevant stakeholders) and material to be posted on different SMP.
- Develop Video content for the School’s Website and Social Media Handles.
- Facilitate cross-functional assignments with all the departments.
- Enhance communication & information sharing mechanism.
- Administer meetings and discussions with stakeholders.
QUALIFICATION & EXPERIENCE:
- Minimum 4 Years Graduate Degree (BBA/BSc/BS) from an HEC-recognized university/institution
- 1-2 Years of Experience in a similar capacity is preferred.
KNOWLEDGE & COMPETENCIES:
- Proficient in Digital Marketing Tools (Google AdWords, SEO, Facebook Marketing, LinkedIn Marketing, Instagram, etc.)
- Content Development and Writing Skills
- Excellent interpersonal and written communication skills
- Proficiency in MS Office suite.
- Pro-active and Go-getter with a knack for anticipating the upcoming sharable material.
- Hands-on practice of Designing attractive collaterals will be a plus.
- Good understanding with Hands on Experience of Photography/Videography.
- Hands on Experience of Editing Videos/Speech to Video AI tools.
Last Date:
May 31, 2024
