Senior Digital Merchandiser – AL TAYER GROUP – Dubai – UAE
AL TAYER GROUP invites applications for Rental Agent in Dubai, UAE
Job Title:
Senior Digital Merchandiser
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group’s retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About The Role
You will be responsible for enhancing on site customer experience, in this 2 year contract, product discovery and maximizing sales and sell through. Category ownership and management of key relationships. Responsibilities include on site category maintenance, web/ app optimization, launches/ campaigns, performance reports, visual merchandising.
What You’ll Be Doing
• Assure timely and accurate site content, including product images, descriptions, promotional messaging.
• Ensure accuracy of product information, including sizing, colour, and category classification, ensuring quality checks are completed for all newly uploaded products.
• Optimization of product discoverability, including visual merchandising, home page exposure, onsite search, sorting rules, product placement, on site content
• Manage mapping and category population so that all products are represented in the correct pages on site.
• Manage on site launches in collaboration with Buying, Studio, Content and Marketing teams.
• Review live site merchandising daily including links to landing pages, size guides, stock availability.
• Manage mega nav, ensuring correct navigation structure, seasonal updates, links are working correctly.
• Own size guides, ensuring correct functionality and updating any new / brand specific configurations.
• Collaborate with other Digital Merchandisers on cross site edits for seasonal and promotional campaigns.
• Analysis of past performance to define campaign strategies, including brands/ categories/ products to expose.
• Have good market awareness, regular competitor analysis including pricing, promotions, content, assortment.
• Daily analysis of customer engagement and sales performance, comparing to budget, previous week and previous year. Identify actions required to meet site trading targets, and opportunities for further growth.
• Track relevant sales funnel KPIs, identify areas for improvements and own completion of required actions.
• Identify slow selling styles and increase sales whilst being mindful of margins and stock availability.
• Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.
• Test onsite and marketing promotions and validate all price changes on staging environment ahead of launch on live site.
• Review customer journey on staging environment for all on site launches, making necessary improvements.
• Work with Planning and Buying teams to identify actions for demand forecast based on ecommerce metrics, including stock/ sizing availability or additional range requirements for seasonal events.
• Work with Studio team to ensure product copies and images are consistent, accurate, on-brand, with excellent quality in terms of style, tone and optimization for search and customer experience.
• Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus.
• Collaborate with Digital Marketing team to optimize key categories for SEO.
• Collaborate with Product and Tech teams on on-site enhancements and developments relevant to category.
• Ad Hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team
• Attends meetings and deputizes for Digital Merchandising Manager as necessary.
• Identifies improved ways of working and efficiencies within the team.
• Outline best practices in digital merchandising, share with team through trainings and process documentation.
About You
Education: Bachelor’s Degree.
Experience: 4+ years of online merchandising experience.
Other requirements:
• Ability to work well independently and in a team setting.
• Strong individual problem solving and organizational skills.
• Strong written and verbal communication skills.
• A keen eye for details across both quantitative and qualitative data.
• Strong analytical, excel and mathematical skills, ideally gained in a planning environment.
• Commercially aware, with creative flair and love for the luxury fashion and beauty product.
• Working knowledge of E-commerce and fashion best practices.
• Experience with Google Analytics preferred.
• Experience with Salesforce Commerce Cloud is considered a big plus.
• Fluent in English.
