Required Manager Digital – K-Electric – Karachi – Pakistan
K-Electric invites applications for Manager Digital in Karachi, Pakistan
Our employees are our company’s greatest asset – they are our real competitive advantage. We possesses immense power of innovation, imagination and a desire to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.
Faculty Title:
Manager Digital
Purpose:
The role of Manager Digital is to look after the overall Digital Marketing & Communications activities for KE on all external Digital Media Platforms. Responsibilities generally include, but not limited to, organizational narratives projection, online customer support, online monitoring, digital reputational management and crisis comms on digital media, external digital communication, in–house content generation operations, cross functional alignment, online advertising etc. Furthermore, the incumbent is also required to implement and propose innovation in tech projects to promote brand equity, reputation, management, and superior customer and stakeholders’ service. The incumbent is required to work directly under the leadership of General Manager Digital Communications and is responsible to align and deliver a yearly plan of activities in line with organizational objectives and KPIs.
Education:
Minimum is Bachelors
Knowledge:
Digital Marketing
Project Management
Tech Project Management
Digital Media Buying
Design Skills & Video Making Skills
Data Management Skills – Social Media
Basic HTML
Experience:
5+ years of relevant experience
Area of Responsibilities:
1 Managing Social Media Team for Regular Updates
Defines the areas of responsibility and expected contributions of the position:
• (1) Design team need to be managed to plan, design, and develop communication collateral in static or video format to reach out to a larger audience online
• (2) Website updates need to be planned & execution checked
• (3) Communication messages on direct chats need to be properly managed and ensured
• (4) Planning a Channel Management Strategy for YouTube – LinkedIn & Instagram
• (5) Discussion based session to be regularly planned and managed to clarify message in layman terms
• (6) Customer interaction based content – such as live videos and live radio shows (broadcasted on social media)
2 . Managing customer experience on digital platforms
Defines the areas of responsibility and expected contributions of the position:
• (1) Redesigning individual communication on Social Media chats to give conversation a more human feel
• (2) Training social care agents to accommodate, understand and resolve customer queries as much as possible. This will be further ensured through a stringent check and balance on each agent’s performance
• (3) Streamlining automated communication on Whatsapp Chat and Website Chatbot.
3 Customer Outreach – Media Buying & PR Activities
Defines the areas of responsibility and expected contributions of the position:
• (1) Our ads need to target various customer segments of customers and with an inhouse buying unit, we are doing it
• (2) Through an agency, we are also catapulting our digital content to break the clutter on Social Media, and become visible
• (3) A project to have a direct engagement with the YouTube community has been initiated
• (4) Content push through brand collaboration – for better social media mileage are also in pipeline
• (5) Establish a network of connection and leverage those to cascade messages supporting KE’s narrative, both organic and inorganic outreach.
4 Digital Communications Campaign
Digital campaigns pertain to three main communication objectives;
1) Regular Communication (Events, Awards, Distribution activities such as Kunda Removal, ESG/CSR, signing of new projects, updates on projects, project completions etc.)
2) Brand building (Transformations that KE has achieved in Karachi, Impact on individual communities, Flawless and tireless efforts by on ground teams, Service delivery campaigns, Social Issues faced in Karachi and solutions)
3) Crisis Comms (Rain, fire, electrocution, tripping, generation plant fault, transmission lines fault)
