Performance Marketing Manager – Human Resource Solutions International (HRSI) – Karachi – Pakistan
Human Resource Solutions International (HRSI) invites applications for Performance Marketing Manager in Karachi, Pakistan
Job Title:
Performance Marketing Manager
About the Job:
Role Specifications:
- Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
- Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
- Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
- Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
- Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
- Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.
Skills Requirements:
- Successful track record to drive revenue, user acquisition, and brand awareness.
- Experience of managing Meta & Google search campaigns in multiple countries.
- Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive campaign ROI up.
- Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.
Experience Requirements:
- Minimum 2 years of relevant experience in a Digital Marketing Manager.
Education Requirements:
Bachelors Degree
Location:
Remotely working Pakistan Standard time Full time (Monday to Friday)
