Job Opportunity in Abu Dhabi, UAE (Dec-2023)

Etihad Airways invited applications for Digital & eCommerce Officer (Conversion & Optimization) in Abu Dhabi, UAE (Dec-2023)

Job Title:

Digital & eCommerce Officer (Conversion & Optimization)

Job Description:

Synopsis:

As a Digital & eCommerce specialist, you will play a key role in leveraging digital data to gather actionable insights to maximize digital conversion rates and to boost the performance of our digital products. This position requires an action – oriented analyst who combines critical thinking with advanced analytical techniques to optimize Digital conversion strategies. You will actively collaborate with the ecommerce team and various other departments to develop and maintain conversion improvement models.

Accountabilities:

Identify trends using Digital analytics and data from other internal systems to review impact of new projects/initiatives implemented on Digital touchpoints and provide recommendation to improve conversion rates.
Carry out detailed analysis of conversion funnels, identifying points of friction and areas for improvement.
Identify opportunities for automation and optimizations to make recommendations to wider team for prioritising development.
Provide data-based recommendations to optimize customer experience.
Implement A/B and multivariate tests.
Keep up to date with CRO trends and best practices & monitor/ evaluate product performance to facilitate iteration and improvement.
Partner with cross- functional teams to develop positioning of the digital product and personalised experience.
Execute quantitative and qualitative analysis of Digital data, booking trends to proactively deliver booking funnel & self-service optimization opportunities and conversion metrics.

Education & Experience:

3+ years’ experience working in an analytical / Optimization role in a Digital & eCommerce environment
At least 2 years of experience with Adobe Test & Target and Adobe Analytics and other industry leading tools
Experience in usability, customer experience and Design thinking is preferred
Working knowledge in airline desirable
Bachelor’s degree in computer science, statistical modelling, or equivalent is preferred
Technical and business operations knowledge with proven ability to drive solutions
Recognized as an active team player, with excellent communication and coordination skills as this role requires working with multiple teams across the organization

About Etihad Airways:

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.