Global Brand & Content Manager – Emirates Airlines – Dubai – UAE
Emirates Airlines invites applications for Global Brand & Content Manager in Dubai, UAE
Job Title:
Global Brand & Content Manager
Job Purpose:
About this role:
The successful candidate will be responsible for creating and executing brand and product content to support and enhance the dnata brand globally. Working within the Global Brand & Content team to lead the development of dnata assets and content strategy.
What you will do:
- Manage the creation and deployment of global brand assets with support from the Manager Global Brand & Content, from briefing agencies and internal content teams, to helping on-set and post-production.
- Be responsible for the development of brand campaigns, in response to briefs from the Manager Marketing Communications (MMC). Ensure adherence to brand guidelines and quality requirements.
- Working collaboratively with specialists within the department to showcase the dnata brands as well as developing relevant content and identifying opportunities to amplify communication.
- Manage and execute asset creation and communications plans within approved budget and timelines.
- Track and adjust expenditure across these as necessary, flagging and escalating issues to Manager Global Brand & Content and Manager Marketing Communications.
- Develop toolkits and brand guidelines for customer facing areas of the business, in order to help them understand the brand positioning, key message, and brand application. Serve as the key contact for queries (internal or external) on the brand assets.
Qualifications & Experience:
This role might be for you if you have:
- Degree or Honours (12+3 or equivalent).
- 8+ years of experience in marketing management within a multinational company handling sponsorships and events.
You’ll have an edge if you have:
- The ability to critique creative ideas and give constructive feedback, suggesting improved creative solutions in line with brand guidelines and objectives of the business.
- Knowledge of how to produce creative content in the most cost effective way without compromising on quality.
- An understanding of the roles of third party suppliers and what they bring to the table.
- The ability to extend creative ideas across various channels (social, digital banners, microsites, print etc.) and a solid understanding of technicalities involved with each medium as well as the production know-how to scale up in a cost efficient way.
Salary & Benefits:
Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section.
Last Date:
June 19, 2024
