Brand Manager Job in Jeddah, Saudi Arabia
First Milling Company invites applications for Brand Manager in Jeddah, Saudi Arabia
Job Title:
Brand Manager
Job Description:
JOB PURPOSE:
Lead the brand management for the respective brand(s) towards the assigned Marketing Strategy & P&L targets on all aspects of the brand, including market analysis and research, product management, packaging, price, promotion, communications, sales, availability, & visibility.
KEY ACCOUNTABILITIES:
-Brand Equity Management
Establishing and maintaining the equity of a brand
*Market share
*Brand awareness
*Brand frequency and penetration
Brand Communication Planning
Effectively developing marketing messages to the target audience
*Media planning
*Activation planning
*Content development
Market Research and Analysis
Collecting and analyzing relevant market data to form the business and marketing strategy.
*Retail audit analysis
*Insight generation
Product Development
Using market information to guide the design and development of products and promotions.
*Effectively launching new products to the market.
Strategic Planning Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.
*Annual brand strategy review
Trade fundamental Management Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility, and featuring)
*Brand visibility
*Brand distribution
Skills:
English Language
Job Details:
- Job Location: Jeddah , Saudi Arabia
- Company Industry: Food & Beverage Production
- Company Type: Employer (Private Sector)
- Job Role: Marketing and PR
- Employment Type: Full Time Employee
- Monthly Salary Range: Unspecified
- Number of Vacancies: 1
Preferred Candidate:
- Years of Experience: Min: 3 Max: 5
- Nationality: Saudi Arabia
- Degree: Bachelor’s degree / higher diploma
