B2B Marketing Manager – Nestle – Jeddah – Saudi Arabia
Nestle invites application for B2B Marketing Manager in Jeddah, Saudi Arabia
Faculty Title:
B2B Marketing Manager
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide.
The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee – just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.
Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for a B2B Marketing Manager with the mission to:
Manage the OOH product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives
A day in the life of a B2B Marketing Manager:
Manage the OOH product portfolio:
• Execute the product strategy and execute commercial value propositions (incl. new products/services)
• Review the channel’s portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Benchmark local performance with international best practises and local competitive environment
• Provide input for monthly sales forecasting of the channel’s portfolio, in close cooperation with the Data & Insights and channels
• Drive awareness for the OOH propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team
• Maximize impact of the local digital footprint, including the OOH website, through content adaptation, creation and activation in close cooperation with the local digital team
Implement global product launches & themes to local market needs:
• Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
• Execute the activation (e.g. acquisition, promotion) strategy for the channel
• Execute market specific local initiatives
• Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
Lead Generation:
• Execution of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment.
• Work with agency to collect and process leads and match these with Nespresso customer knowledge to determine ‘readiness’ of each lead and determine relevant follow-up actions.
• Pro-actively explore new lead generation strategies and tactics.
• Efficiency analysis of the different lead generation marketing activities.
• Review of and constant optimization of the sales tools, e.g. presentation, materials, speech.
People & Performance Management:
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where team members collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
What will make you successful:
- Bachelor degree in Marketing, Hospitality, advertising, Business or equivalent
- At least 5 years of experience in Marketing as a Product and/or Brand Manager
- Experience in B2B or Hospitality Marketing
- Worked for an organisation with leading brands and a strong commercial mindset
- Experience in project management (of complex projects)
- You speak English fluently with a professional level.
- People management experience
Nespresso is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nespresso will work with you to ensure that you are able to fully participate in the process.
Candidates will be considered as they apply.
